"Rhodium Oil-Plus", the super fish attractant, is amazing. It is important to note, however, that the rhodium used in our attractant should not be confused with the metal rhodium. Rhodium Oil-Plus is an essential odoriferous oil from the wood of a species of aspalathus, or African broom, discovered on the island of Rhodes, thus the name rhodium. Rhodium oil has a very different scent. It has been used for many years to attract various game, particularly fish! My combination of natural essential oils will give you the advantage to catch the biggest and the most fish! I originally developed this amazing attractant for my own use. I fish for the love of fishing and not as a pro and decided to share my super fish attractant with other anglers. I enjoy sharing my product with others. Making a little money is certainly a bonus. I love hearing success stories from my customers. Soon I will have Rhodium Oil-Plus plastic worms and bottles of Rhodium Oil-Paste available! I love what I do and my goal is to enhance your fishing experience for many years to come! HAPPY FISHING!